I designed the email to include an animated hero image, along with copy to let the user know when the competitions are expiring and also a countdown clock which I sourced from a third party provider.

The email also lists seveal of the unclaimed prizes and includes CTA buttons that the user clicks to enter.

To view the fully coded email, please click this link.

In addition to setting up the email, I drew the character for the hero image in Illustrator and then I rigged and animated it to run, using After Effects.